To market with Melody, the eleventh apprentice to be fired.

Mouthy Melody set herself up for failure on .last night’s The Apprentice nominating herself as Logic’s PM for the investment task.

Lord Sugar said it was with regret that he was letting her go, but earlier had confessed he found it difficult to understand what she does (work).

‘There’s a woman with exceptional ability, but it’s a cruel process here’, he told Melody’s remaining team-mates Helen and Tom.

Logic faced Lord Sugar in the boardroom after loosing to Venture by less than £30 in a task where they had objects to sell at a profit and reinvest their money by buying other products to sell. A challenge which Sugar called ‘smell to sell.’

‘It’s not a great win’, Lord Sugar told Venture, whose PM Natasha failed to do much re-investing.

‘You had no balls, no guts, you didn’t reinvest’, shouted Sugar as he took away the team’s treat, a helicopter ride to Sandown.

‘Which of you three brain surgeons let this happen?’, Sugar asked Melody, Tom and Helen, whop up to now had a perfect record.

Tom and Melody said the blame lay with Helen, who wasted time making a four hour round trip to a linen wholesalers to purchase duvet covers for a retailer at only £3 profit per unit. The retailer ordered 30.

Lord Sugar told Helen, who asked Melody if she could take over as PM half-way through the task, and became obsessed with selling the goods to retailers, ‘That’s very unusual. Never happened before someone saying they want to take over control.’

He also said that she had made a big mistake focusing on selling to retailers as they can just go to the wholesaler themselves.

Whereas Tom, he said, an innovator and innovator, was right up his alley, a product man, but over the ten weeks he had only said there was a problem with a task when it was too late.

What saved Tom was the sales he made, selling nodding dogs and umbrellas to the public, when it wasn’t his thing.

Helen was saved by her impressive track record, having never lost before.

In next week's programme, the teams have to come up with and open their own fast food restaurants.