Lily was off in her own little world again in last night’s episode of Riches to Rags, as her sister Sarah and their brand manager worked tirelessly to get their store- Lucy in Disguise, off the ground. Whereas workshy Lily, who claimed she intended to work in the store when it opens, put more time into her new flat and reading stories about herself in the press.
‘I’m the creative side, you’re the business side’, she told her sister as they prepared for a meeting with the bank. A meeting which had been set up by Sarah, who drew up the business plan single handed.
Even when it came to marketing the product, the supposed creative side, once again Lily’s input was minimum as she stood by their brand director who chose and styled a model for a photo shoot to promote the brand.
Finding a premises for the store was also like the blind leading the blind, so thank God for Mary Portas who managed to convince the girls that having a store away from the main foot fall would be detrimental to their business. ‘We want it to be a shopping destination’, claimed Sarah and Lily, who had their hearts set on a premises in Great Titchfield Street, metres away from Topshop's flagship store. When Covent Garden as a location was suggested, the girls implied it was too high street for their customer, who is meant to be the average girl who can afford a piece of luxury at their store reminded Mary.Days/weeks later they visit a store off Covent Garden’s piazza. Lily, the cash cow, clearly isn’t happy but what with limited options and time running out goes along with the idea.
