Lily was left with no choice on last night’s episode, than to use her name and the status that comes/came with it, to benefit her shop, despite having claimed she would never go down that route.
The former pop star, along with her sister Sarah, agreed to endorse an alcoholic drink, when Lily was pregnant, and for her name to be used to speed up the process of Opening Lucy in Disguise, with brand manager Jess warning the old owners of their soon to be premises not to piss Lily off, after they dropped the bombshell that the sisters couldn’t have the store two weeks before their launch, after having previously agreed to a week earlier.
And with work-shy Lily pregnant and housebound due to severe morning sickness, Sarah once again had to take the reins and sign off on all the big decisions, including the design of the store and launch party.
Even when Lily felt better she opted to take her dog Mabel to a psychologist rather than focus on the store. Then she moaned to Mary Portas and Sarah that she felt disassociated with Lucy in Disguise and ‘it’s not a sob story’, but that it appeared Sarah was the boss, which erupted after the girls fought over where the most expensive pieces should be in the shop. ‘Is it how I would have done it-no’, says Mary later to camera.
However, the shops is miraculously finished on time, shows what you can do when money is no object, and the launch party goes ahead without any glitches. All is going well, until Lily at six months pregnant has a miscarriage.
Months later and she’s done her first week of work after admitting something changed in her after she lost the baby. And she’s now realised how lucky she is, better late than never I suppose. ‘I must have been a moany old cow’ she says. Lily that is an understatement.
According to Channel 4, the shop is now breaking even and the girls plan to move to bigger premises. Yes Sarah may have done her research, but you can read all the retail books in the world and it doesn’t mean you have a business sense.
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